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Anime Studies: Media-Specific Approaches to Neon Genesis Evangelion aims at advancing the study of anime, understood as largely TV-based genre fiction rendered in cel, or cel-look, animation with a strong affinity to participatory cultures and media convergence. Making the landmark series Neon Genesis Evangelion (Shin Seiki Evangerion, 1995–96) its central case and nodal point, this volume foregrounds anime as a media with clearly recognizable aesthetic properties, (sub)cultural affordances and situated discourses.
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