Programa eleitoral em formato de Power Point: A proposta do programa de governo de Bolsonaro nas eleições presidenciais brasileiras de 2018
Chapter from the book: Roitman, M et al. 2023. The New Challenges of Populist Discourses in Romance Speaking Countries.
This chapter aims at analyzing the following questions about Bolsonaro’s 2018 election program: What are the consequences for the presentation of its content and the candidate’s ethos of presenting an electoral program in the form of a Power Point? What are the functions of the religious text parts for the candidate’s ethos? Which hierarchy of explicit and implicit moral goods and values can be reconstructed in the program? Among others, the coherence is noted between the analyzed hierarchy (which considers private property and not human life to be the supreme moral good) and the necropolitics pursued by Bolsonaro during his administration.